It's a pleasure to be sending you our fall newsletter where you will find examples of recent projects and commentary. We've noticed a definite upturn in business over the summer and have been busy developing interactive communications and corporate identity work for a variety of emerging businesses. Thanks to all our clients for a productive summer!

All the best,

COMMENTARY

Thought for the day

"The value of a communications system grows as the square of the number of users of the system."

Robert Metcalfe - Metcalfe's Law

Case Study - Why Web Sites Fail: Part II Marketing
Understanding how to effectively utilize web sites as a marketing communications medium requires knowledge of Internet technology as well as traditional marketing practices. Often marketing managers lack an understanding of Internet marketing fundamentals limiting the potential of their site. Read the case study [PDF].

How Not to Brainstorm
Tom Monahan, a long time Advertising guru, lists the most common misconceptions about brainstorming. Click here to view the 5 biggest brainstorming mistakes.

All [Search Advertising] is Local - Finally
Google is testing a new service that allows marketers to buy regional adwords. This means that businesses can now have their paid listings viewed only by people who reside within the region they are targeting. Read more.

A Guide to the Best Recycled Papers
Celery Design in conjunction with the American Institute of Graphic Arts has published a resource guide listing the most eco-friendly printing papers. Click here to see the resource guide.

Bartlett Communications specializes in developing cost effective interactive and print communications for emerging businesses in a variety of industries. Capabilities include: Internet consulting, web site design and development, corporate identity systems and print collateral materials.
Learn more at: http://www.bartlettcommunications.com