It's a pleasure to be sending you our spring/summer newsletter where you will find examples of recent projects and commentary. While the media is still running nostalgic articles about the Internet boom and bust, businesses are proving that the real Internet revolution is happening now. We look forward to serving our clients with the latest in branding and interactive services and would like to thank all our clients and partners for a productive winter.

All the best,

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Thought for the day

"If the automobile had followed the same development cycle as the computer, a Rolls-Royce would today cost $100, get one million miles to the gallon, and explode once a year, killing everyone inside."

Robert X Cringely
Author

Case Study - Why Web Sites Fail: Part III Usability
If web sites are used mostly as 'information utilities' then why are so many web sites hard to use? In this case study, we examine three elements that comprise usability: information architecture, the user experience [and it's limitations] and testing. Read the case study [PDF].

COMMENTARY

Design for Impact
This recently published book chronicles a fascinating look at the history of international airline safety cards. Authored by the swedish avant-garde advertising agency Der Kern, the book is a tour de force in information design. The web site includes a striking flash intro that is sure to raise the blood pressure of anyone afraid to fly. Nothing gory, just poignant. See the web site.

Google and Non Profits
It hasn't been widely publicized but Google has been giving away free ads to non-profits for the past year as a way of giving something back to the community. The program called Google Grants is still in beta but could be fully implemented soon. Click here to learn more about this free program.

Creating Customer Evangelists
Wabash & Lake, a marketing consulting firm in Chicago, has developed an inspiring marketing plan that most any company can benefit from. Like many ingenious ideas, this one seems obvious. Create great products and/or provide excellent service and harness customer satisfaction to generate more sales. Click here to learn more about Creating Customer Evangelists.

Bartlett Communications specializes in developing interactive and print communications for emerging businesses. Capabilities include: branding, web site design and development and print collateral materials.
Learn more at: http://www.bartlettcommunications.com