WHY CONSERVE

• The average American uses more than 748 pounds of paper per year. ¹
• Approximately 68 million trees are consumed each year to produce the catalogs and junk mail Americans receive annually, yet nearly half of this mail is thrown out unopened. ²
• Paper manufacturing is the third largest use of fossil fuels worldwide and the single largest industrial use of water per pound of finished product. ³
• Waste paper is America’s single largest export by weight. ⁴
• Discarded packaging represents over 30 percent of the soil waste buried in U.S. landfills each year. ⁵
• Approximately 5% of the resources used to produce a product are contained in the final product. The other 95% has been discarded during the production process. ⁶
• If everyone on the planet consumed as much as Americans, we would need 4 planet Earths to support the total amount of consumption. ⁷
• Printing inks and toner are the second largest uses of carbon black, which is primarily
  derived from oil. Even the manufacture of soy-based inks typically involves the extensive use of diesel fuel, petroleum-based pesticides and herbicides. ⁸
• The United States, with only four percent of the world’s population, is responsible for 22% of the world’s greenhouse gas emissions.⁹
• The Northeast region of the U.S. is the 6 largest emitter of greenhouse gases on the planet. ¹⁰
• More than a million species worldwide will be on the path to extinction by 2050 if business as usual continues. ¹¹

1. American Forest and Paper Association
2. AIGA: Print Design and Environmental Responsibility
3. Ibid
4. Ibid
5. Ibid
6. Cradle to Cradle: Remaking the Way We Make Things - By William McDonough & Michael Braungart, North Point Press, 2002
7. Union of Concerned Scientists: Citizens and Scientists for Environmental Solutions
8. AIGA: Print Design and Environmental Responsibility
9. StopGlobalWarming.org
10. Union of Concerned Scientists: Citizens and Scientists for Environmental Solutions
11. Conservation International: New Cover Story Published In "Nature" Represents Most Comprehensive Analysis To Date

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